United States Tennis Association
American Express Member’s Court
US Open 2005
- Created an interactive website system as part of the Member’s Court marketing campaign for the USTA and American Express. System utilized a Flash/XML based website integrated with an ASP.net back-end.
- Developed a XHTML front-end user interface for updating daily event information, weather forecasts, concert venues and end-of-day game player/match highlights.
- Customized a digital visitor’s map and an electronic itinerary for fans to select local areas of interest, concerts and restaurant selections and ticket/game information for downloading/printing from Flash to PDF output.
- Created Flash banner-ads and player/tournament micro websites for US Open fans and American Express card members.
“American Express has a long tradition of bringing unique experiences to the US Open and this year promises to be one of the best for American Express Cardmembers and fans alike,“ said Fred Jubitz, vice president, Charge Card Marketing, American Express.
United States Tennis Association (USTA) is the national governing body for the sport of tennis in this country. In addition to owning the U.S. Open and selecting members of the U.S. Davis Cup, Fed Cup, Olympic and Paralympic teams, the USTA administers a variety of programs nationwide for players of all ages and ability levels.
A not-for-profit organization, the association is divided into 17 Sections, of which the USTA Southern Section is the largest. The 168,000+ USTA members living in Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, and Tennessee comprise the USTA Southern Section, and account for approximately 25% of the total USTA membership.
USTA + American Express
Interactive Flash/Flash Media Server/XML/ASP
Featured in: Graphis, Interactive Design 3