Developed an interactive art installation utilizing Flash AS2, infrared camera tracking, intelligent agents and flocking routines. Working on museum design, installation fabrication and experience marketing as a unique and artistic endeavor to increase public awareness of branding, product placement and marketing.
The team that comprises EAT formed in June 2004 in response to on-going debate around the subject of aesthetics of virtual environments and a localized epidemic of low-grade ennui.
Development for The Consumer Culture Garden began in June 2004, and continued until about a week before the opening at The North Carolina Museum of Art. The latest version is now available for viewing in the NEW/NOW exhibit at the New Britain Museum of American Art.
The process was based on the Eames design process, reflecting an iterative exploration into a wide range of solutions for every aspect of the installation.The growing sophistication of virtual environments has changed the way we communicate, work together, and entertain ourselves. New technologies allow us to tour buildings yet to be built and play games in simulated, but surprisingly realistic, environments. For the purposes of education, entertainment, communication, commerce and novelty, these media technologies can now convincingly simulate the natural world.
The purpose of Design Expo Raleigh ’07 is to present great design to the public and to give designers, both professionals and students, a forum to display and discuss their work. A unique showcase of applied arts coming together as a whole, Design Expo Raleigh promotes broader awareness of many different design disciplines and creates an opportunity for local designers to network with each other, students, and the public.
This two-week event combined fund raising, project management, event coordination, marketing/promotion and website integration. Design Expo is the brain-child of Donald Corey (Other Edge) and was developed in conjunction with Michael Bustin (MeldUSA), Erick Mehlman (Cline Design), Amanda Robertson (iMediaGraphics), Jessie Schaefer (Signal Design) and a host of volunteers.
Developed FlicFlix, A Flash animation applet which integrates live video and real time green screen chromakey technology to fully immerse students, characters and props into the animation world.
The most important international event for children, their teachers and parents in the world, the World Children’s Festival is hosted by the ICAF every four years, traditionally on the National Mall in Washington, DC. The World Festival integrates the arts, science, sport and technology to create a complete synesthetic experience — a total work of art that transforms the National Mall. Leading educators and experts come together to heal, inspire and unify children and peoples across the globe.
The Festival becomes a turning point in the participants’ lives, a touchstone to guide them in the future. The 2007 World Children’s Festival took place in Washington, DC on June 22-26. From June 23 to 25, the World Festival occupied from the 4th to the 7th Streets of the National Mall.
Developed a risk management analysis and a marketing strategy plan as part of complete case study for future expansion, financial analysis and image/visibility/positioning concerns. A collaborative effort between the NCSU, College of Management and Exploris Museum.
Recommendations include:
address the “Museum Experience” at consumer level and ‘living memory’ of the user
refine/redefine the museum retail and on-line stores
develop rich media applets to enhance the online web experience
integrate new technology to carry over the museum experience onto the web
leverage social networking to engage the audience and to allow museum attendees to share learning/experience online
expand food court to allow for Global Cafe themed venues
collaborate with similar museums and services to form a joint venture
increase interactive kiosk stations to allow students to share their experiences i.e. link up with a digital pen pal from a sister museum in France/UK
introduce large scale, digital signage tied to live web data and RSS feeds
create augmented spaces and exhibits that allowed museum attendees to be immersed in motion video and high definition audio from around the world
Exploris Museum is an innovative, interactive museum that explores the wonders and connections of our world, and fascinates both grown-ups and kids. The core exhibits demonstrate the connections between the people of the world through culture, global trade, the environment and communications. Through programs for adults and school children, cultural performances each weekend, forums in association with community organizations and traveling exhibits, Exploris endeavors to bring the world to downtown Raleigh. Exploris Museum also features an IMAX theater.
(Update - 9/15/07)
Work is underway on the transformation into Wake County’s new Kids Museum. Created by the merger of Exploris and Playspace, the new kids museum will open on September 29, at the current Exploris location, with brand new experiences and a brand new name.
Developed web marketing strategy and events management case study for expanding the Festival on the Lawn Music and Art Series as part of their major fund raising event for the Latta House Foundation. Collaborative effort between the Project Management team at the NCSU, College of Management and Islandting Productions.
Recommendations include:
website redesign and increased video posting/coverage of events
develop visual documentation of Latta House history as DVD documentary
development of online donation/pledge system
marketing through MySpace and other social networking websites
streamlining the Arts+Crafts Vendor Market
The Latta House is located on the original site of Latta University, founded in the late 1800s by Reverend Morgan Latta to educate underprivileged and orphaned children in Raleigh’s black community. Today the Latta House stands just four blocks north of the Cameron Village Shopping Center in the heart of Raleigh’s Historic Oberlin Village Community.
Created an interactive website system as part of the Member’s Court marketing campaign for the USTA and American Express. System utilized a Flash/XML based website integrated with an ASP.net back-end.
Developed a XHTML front-end user interface for updating daily event information, weather forecasts, concert venues and end-of-day game player/match highlights.
Customized a digital visitor’s map and an electronic itinerary for fans to select local areas of interest, concerts and restaurant selections and ticket/game information for downloading/printing from Flash to PDF output.
Created Flash banner-ads and player/tournament micro websites for US Open fans and American Express card members.
“American Express has a long tradition of bringing unique experiences to the US Open and this year promises to be one of the best for American Express Cardmembers and fans alike,“ said Fred Jubitz, vice president, Charge Card Marketing, American Express.
United States Tennis Association (USTA) is the national governing body for the sport of tennis in this country. In addition to owning the U.S. Open and selecting members of the U.S. Davis Cup, Fed Cup, Olympic and Paralympic teams, the USTA administers a variety of programs nationwide for players of all ages and ability levels.
A not-for-profit organization, the association is divided into 17 Sections, of which the USTA Southern Section is the largest. The 168,000+ USTA members living in Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, and Tennessee comprise the USTA Southern Section, and account for approximately 25% of the total USTA membership.
