{"id":39,"date":"2005-12-12T13:06:00","date_gmt":"2005-12-12T20:06:00","guid":{"rendered":"http:\/\/www.williamcherry.com\/?p=39"},"modified":"2018-05-01T12:48:37","modified_gmt":"2018-05-01T19:48:37","slug":"accipiter-web-analytics","status":"publish","type":"post","link":"https:\/\/www.williamcherry.com\/?p=39","title":{"rendered":"Accipiter, Web Analytics"},"content":{"rendered":"

\"Accipiter\"<\/a><\/p>\n

Vibe Ad Analytics Software and Analysis<\/strong><\/p>\n

Behavioral Targeting<\/em><\/strong>
\nServing ads to anonymous Web site visitors based in the combination of pages they have visited.<\/p>\n

The Challenge<\/em><\/strong><\/p>\n

Accipiter’s VIBE behavioral targeting product can recognize and target anonymous visitors that meet the traits a marketer has defined, but cannot predict what behavioral targets would be successful for a particular ad. The marketer receives only positive feedback\u000b (more clicks) or no feedback.\u00c2\u00a0 There is no way \u000bfor the marketer to know what behavioral targets would have been successful<\/p><\/blockquote>\n

Solution Platform<\/strong>
\n<\/em><\/p>\n

VIBE Ad Analytics is a proposed software product that uses powerful statistical algorithms based on game theory to predict what behavioral targets should correspond to an increase in the performance of advertisements.\u00c2\u00a0 Identify behavioral traits that are statistically likely to be associated with a higher click rate. This will increase the value of online advertising for site publishers and their advertisers, leading to higher sales for Accipiter.<\/p><\/blockquote>\n

\u00e2\u20ac\u0153With VIBE consulting, you will deliver the right ad to the right person at the right time and you will increase the click-through rate increasing your revenues or decreasing your costs\u00e2\u20ac\u009d<\/p><\/blockquote>\n

\"Accipiter<\/a><\/p>\n

Final Recommendations <\/strong><\/p>\n

The number of ways a visitor could get to clicking an ad is infinite<\/em>; however, there may be some paths<\/em> that are common to many visitors.<\/p>\n

Reviewed sample model data sets and performed study models based on:<\/p>\n

Pearson\u00e2\u20ac\u2122s Correlation Equation \u00e2\u20ac\u201c Computes basic statistical correlation.
\nELO\/Bayesian analysis \u00e2\u20ac\u201c Assign relative scores in probabilistic events (such as game play)
\nCluster Analysis \u00e2\u20ac\u201c Graph data points and look for groupings
\nBigrams (Game Theory) \u00e2\u20ac\u201c Create single event pairs and correlate transitions between them<\/p><\/blockquote>\n

Revenue Projections, Pricing and Profitability
\n-\u00c2\u00a0 Value Based Pricing, Cost-to-Server and Competitive Environment.<\/p>\n

Web Interface, System Architecture and GUI Data Modeling
\nService Launch and Market Entry Strategy: First-In Strategy and Slow Roll Out
\nPositioning Strategy, SWOT Analysis, Primary and Secondary Target Markets
\nBranding Strategy, Segmentation & Differentiation<\/p><\/blockquote>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Vibe Ad Analytics Software and Analysis Behavioral Targeting Serving ads to anonymous Web site visitors based…<\/p>\n","protected":false},"author":3,"featured_media":41,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,19,6,7,26,10,20,18,5,14,31,30,21],"tags":[],"class_list":["post-39","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actionscript","category-branding","category-education","category-flash","category-information-design","category-innovation","category-marketing","category-mba","category-portfolio","category-programming","category-statistics","category-web-analytics","category-xml"],"_links":{"self":[{"href":"https:\/\/www.williamcherry.com\/index.php?rest_route=\/wp\/v2\/posts\/39","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.williamcherry.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.williamcherry.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.williamcherry.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.williamcherry.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39"}],"version-history":[{"count":2,"href":"https:\/\/www.williamcherry.com\/index.php?rest_route=\/wp\/v2\/posts\/39\/revisions"}],"predecessor-version":[{"id":239,"href":"https:\/\/www.williamcherry.com\/index.php?rest_route=\/wp\/v2\/posts\/39\/revisions\/239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.williamcherry.com\/index.php?rest_route=\/wp\/v2\/media\/41"}],"wp:attachment":[{"href":"https:\/\/www.williamcherry.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.williamcherry.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.williamcherry.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}