Large-scale, Interactive Digital Signage
Moving away from MakingThings/Teleos hardware and going straight Flash 9 w/modified hardware. We include standard button interaction, drag+sweep gesture recognition, multi-touch and ability to scale to almost any window dimension w/o the need for depth or rear-view tracking…
The Interactive Window is a back projected web-cam based system that can essentially turn any glass window (of any size) into a touch screen interface. This is a “non-contact interactive display” designed to be operated by intuitive human hand gesture. Gestures of press, push, scale and rotate are all programmable interactions of this technology. The system has the potential to be multi-touch (two handed gestures simultaneously recognized) and initial attempts at doing this have been successful.
Similar technologies are extremely expensive, have their own closed operating system and require multiple cameras. This platform is based on open source culture and is developed with Adobe Flash 3.0 development application - a widely available and popular development software, making the technology accessible to most (non-programming) designers and content developers. Additionally, this technology is based on projected light, so it easily scaleable and customizable in its size and proportions. Set up cost is extremely inexpensive by comparison, and thus, potentially very popular to the general public.
This updated “Interactive Mirror” presents a lower cost of entry into the interactive space and leverages open-source hardware/software to allow non-programmers and designers to develop digital spaces. We are not so much concerned with pixel-point precision and touch/pressure sensitivity… We are more interested in non-contact, gesture based interactive systems for information displays and exhibits that are easy to implement and open to designers.
The purpose of Design Expo Raleigh ’07 is to present great design to the public and to give designers, both professionals and students, a forum to display and discuss their work. A unique showcase of applied arts coming together as a whole, Design Expo Raleigh promotes broader awareness of many different design disciplines and creates an opportunity for local designers to network with each other, students, and the public.
This two-week event combined fund raising, project management, event coordination, marketing/promotion and website integration. Design Expo is the brain-child of Donald Corey (Other Edge) and was developed in conjunction with Michael Bustin (MeldUSA), Erick Mehlman (Cline Design), Amanda Robertson (iMediaGraphics), Jessie Schaefer (Signal Design) and a host of volunteers.
DISCOURSE Design Tech, an REU site funded by the National Science Foundation (NSF) Research Experiences for Undergraduates (REU) and the Department of Defense (DoD) Awards to Stimulate and Support Undergraduate Research Experiences (ASSURE), is an interactive visual design hothouse with projects spanning artificial intelligence, graphics, visualization, and visual design. Projects include cinematic camera control for interactive narratives and games; automated tours through virtual, visualized environments; agent-based visualizations of streaming data such as RSS feeds and sensor telemetries; and PDA-based navigation tools.
The Design Tech undergraduate experience involves a 12-week summer research program that provides outstanding research opportunities in the areas covered by Design Tech faculty research interests. Students receive a stipend, travel and living expenses during their participation in Design Tech. This Research Expereinces for Undergraduates (REU) program is supported by the National Science Foundation and the Department of Defense.
The Design Tech Summer 2006 program ran from May to August, 2006. The targeted audience consists of both male and female students that have attained at least junior status. Undergraduate participants receive an stipend, an allowance for travel to/from Raleigh, North Carolina, housing and meals. Students will be housed in University Housing in campus dormitories. These rooms are furnished and are within walking distance of all the research laboratories. For more information about applying visit designtech.ncsu.edu.
TECHNICAL ASPECTS
Author(s)
Crenshaw, Matthew R. Horne, Larry J. Bens, Samantha R.
Home Institution
North CarolinaStateUniversity
Program
Design Tech REU
Department(s)
Computer Science Art and Design
Research Mentor(s)
Benjamin Watson/Computer Science PatFitzgerald/Art and Design
Title of Presentation
Visualization of Real-time Data from RSS Feeds Using Processing
(RSS) feeds are used to quickly see a summarized list of all recent content on a website. The main objective of this year’s DesignTech program is to visually depict these feeds using Processing, an open source programming language used to easily create interactive graphics, much like Adobe’s Flash tool. For our project, we chose to build a tool that allowed users to monitor feeds in the background while performing other tasks.
We have created several prototypes varying information displayed as well as visual designs, using several elements to identify the source, age and value of the information being displayed. Some information sources include: Amazon.com, Google News, CNN, BBC News and Craigslist. The several visual designs we have experimented with include 2D designs using floating text “rain drops,” ticker tapes, as well as 3D designs using spheres and z-axis positioning.
Author(s)
Levesque, Angela M. Mohr, Michelle L.
Home Institution
MeredithCollege
Program
Design Tech REU
Department(s)
Computer Science Art and Design
Research Mentor(s)
BenjaminWatson/Computer Science Pat Fitzgerald/Art and Design
Title of Presentation
Virtual Window Shopping
RSS (Really Simple Syndication) feeds are a tool on the Internet that notifies users about changes in websites such as online newspapers, directories, or blogs. The goal of this summer’s DesignTech program is to visually represent RSS feeds using the interactive design language, Processing 1.0. The main objective of this project is to represent feeds from online stores and exchanges, such as amazon, ebay, and craigslist.
We constructed a virtual store or gallery using images and information from the feeds to create an environment for users to browse the products. Since not all feeds contain images the current prototype finds photographs in the online image directory flickr. Eventually the prototype will depict feeds from ebay, because this site includes links to photographs in its feeds. The application imagery is a hallway created by images on the walls that move past the viewer. These images represent theproducts that the user is “shopping” for. The user can then change categories and receive a new set of images and feeds.
COLLABORATIVE EFFORT DesignTech ‘06 was an opportunity that provided outstanding research initiativees for Computer Science and Art+Design Students. Working together they develop innovative solutions and novel applications of internet technology for analyzing large, dynamic datasets. It provided an open forum to discuss industry trends and social implications of privacy, information and computing.
Behavioral Targeting
Serving ads to anonymous Web site visitors based in the combination of pages they have visited.
The Challenge
Accipiter’s VIBE behavioral targeting product can recognize and target anonymous visitors that meet the traits a marketer has defined, but cannot predict what behavioral targets would be successful for a particular ad. The marketer receives only positive feedback (more clicks) or no feedback. There is no way for the marketer to know what behavioral targets would have been successful
Solution Platform
VIBE Ad Analytics is a proposed software product that uses powerful statistical algorithms based on game theory to predict what behavioral targets should correspond to an increase in the performance of advertisements. Identify behavioral traits that are statistically likely to be associated with a higher click rate. This will increase the value of online advertising for site publishers and their advertisers, leading to higher sales for Accipiter.
“With VIBE consulting, you will deliver the right ad to the right person at the right time and you will increase the click-through rate increasing your revenues or decreasing your costs”
Final Recommendations
The number of ways a visitor could get to clicking an ad is infinite; however, there may be some paths that are common to many visitors.
Reviewed sample model data sets and performed study models based on:
Pearson’s Correlation Equation – Computes basic statistical correlation.
ELO/Bayesian analysis – Assign relative scores in probabilistic events (such as game play)
Cluster Analysis – Graph data points and look for groupings
Bigrams (Game Theory) – Create single event pairs and correlate transitions between them
Revenue Projections, Pricing and Profitability
- Value Based Pricing, Cost-to-Server and Competitive Environment.
Web Interface, System Architecture and GUI Data Modeling
Service Launch and Market Entry Strategy: First-In Strategy and Slow Roll Out
Positioning Strategy, SWOT Analysis, Primary and Secondary Target Markets
Branding Strategy, Segmentation & Differentiation
Created an interactive website system as part of the Member’s Court marketing campaign for the USTA and American Express. System utilized a Flash/XML based website integrated with an ASP.net back-end.
Developed a XHTML front-end user interface for updating daily event information, weather forecasts, concert venues and end-of-day game player/match highlights.
Customized a digital visitor’s map and an electronic itinerary for fans to select local areas of interest, concerts and restaurant selections and ticket/game information for downloading/printing from Flash to PDF output.
Created Flash banner-ads and player/tournament micro websites for US Open fans and American Express card members.
“American Express has a long tradition of bringing unique experiences to the US Open and this year promises to be one of the best for American Express Cardmembers and fans alike,“ said Fred Jubitz, vice president, Charge Card Marketing, American Express.
United States Tennis Association (USTA) is the national governing body for the sport of tennis in this country. In addition to owning the U.S. Open and selecting members of the U.S. Davis Cup, Fed Cup, Olympic and Paralympic teams, the USTA administers a variety of programs nationwide for players of all ages and ability levels.
A not-for-profit organization, the association is divided into 17 Sections, of which the USTA Southern Section is the largest. The 168,000+ USTA members living in Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, and Tennessee comprise the USTA Southern Section, and account for approximately 25% of the total USTA membership.
